I. an integrated marketing programs, integrated marketing objectives ho wide e-commerce team will fully analyze the corporate status quo, product characteristics and industry characteristics, in-depth study of a variety of marketing resources on the Internet. On the basis of familiar with the Internet and mobile Internet marketing a variety of ways, based on the actual situation of enterprises from starting, according to the advantages and disadvantages of the pros and cons of different network marketing platform, products and methods, the overall marketing plan, comprehensive selection, using a variety of network resources, provides businesses of their own accord, cost-effective, accurate targeting the integration of personalized e-commerce solutions. Overall responsibility for the effective implementation of the program for tracking and monitoring of network marketing effect, and effect analysis for enterprises to provide regular reports. Hao wide co-operation to ensure that every customer to achieve the following objectives: (1), the site of professional standards and user experience has improved significantly; (2) that dramatically improves website ranking in search engines and increase the number of pages to be included; (3) increase business exposure on the Internet, to diversify sources of potential customers visiting; (4), to enhance the effective site traffic, increase potential customers transition from Web site visitors to customers conversion rate; (5), a substantial increase in the amount of traffic through the network to get counseling and products / services actual sales; (6), effectively enhance corporate image and reputation, to build the network brand, outperform their competitors. (7). Someone to update the website content every day, make your site "live together." (8), with site visits orders online customer service site. 2, marketing planning and implementation of the program 2.1, online marketing channels focused on: (1) search engine marketing (SEO optimized) After establishing marketing website through search engine technology, in line with Baidu and Google search planning, set up a website accurate Nagao keywords in Baidu or Google can directly find and achieve a first step, to allow customers to easily find you. (2) blog, forum marketing major industry sites established brand blog, social hotspots and industry information for the preparation of articles, blog improve visibility, visibility through the blog promotion, while improving the website and brand awareness, and forums publish articles, forums anti- Links and other functions, can be the fastest increase website visibility and sales. (3) soft article marketing through article writing some social events, the release of soft paper, increase website traffic, increasing exposure. (4) This e-mail marketing is the most direct marketing, marketing fastest, ho has wide variety of clients and has a corresponding resource EMAIL address, convey information through the mall site EMAILL directly to the target groups, without spending a cent, so as to achieve an unprecedented marketing communication effectiveness. (5) According to industry websites to promote the industry and enterprise customer base analysis, there are a number of B2B platform to promote products and services to address. While providing customers with a valid business information crawl. In addition to these five key promotional marketing online, but also some complementary marketing, interactive marketing such as mobile phones, SNS community, microblogging, links and other marketing methods. 2.2 Line Promotion (1) enterprises currently propaganda model, including corporate brochures, trade shows and more. (2) under the wire channel development, Taobao and other relevant professional industry website to find related products agents, to develop breadth and depth of product sales to quickly build the brand and increased sales volume. 2.3 integration of online and offline resources through cooperation with a number of well-known industry-related websites and buy network, the introduction of related products. Well-known industry websites: Taobao, have ah, pat and other C2C website. Buy network cooperation: US Mission Network, love to help group, handle group, 24 coupons, Sina Orchestra. 3, the effect of monitoring and analysis ho wide operations team regular (monthly, quarterly, annually) for enterprise network marketing performance tracking, analysis reports provide quantitative results. Operations while providing a work schedule, a website marketing schedule. Mainly contains the following sections: 3.1 SEO keyword analysis: the need for business-optimized three long tail keywords, and fellow competitors statistical keyword rankings. 3.2 site traffic analysis: traffic monitoring and analysis, including access page views (IP, PV), search engine keyword analysis, domain analysis of antecedents, visitors and other relevant data area. 3.3 Flow conversion rate: According to the monthly traffic analysis, providing website traffic into orders data analysis. 3.4 overall promotion effectiveness analysis: Provides industry website, forum, blog, e-mail marketing, data released by the amount of information, and the opportunity to obtain the number of reports (Inquiry Buy). 3.5 Website Marketing Index analysis: Baidu, Google and other search engines the number of pages, backlinks, page snapshot, Alexa website ranking and other parameters. 3.6 enterprise network word of mouth marketing: marketing approach through the integration of networks so that enterprises in a wide range of products, corporate image and brand communication, we will analyze the effect of word of mouth and provide reports via search engines. 3.7 Competitor Analysis: to help businesses understand the way network marketing and e-commerce business model used by fellow competitors, as well as enterprises to provide targeted marketing advice.